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10 Game-Changing Ways to Improve Your Digital Footprint as an Entrepreneur
- Sweet Release
- Jun 26
- 3 min read
If your business isn’t online, does it even exist? In today’s world, your digital footprint isn’t just part of your brand it is your brand. And if your footprint’s looking more like a faded smudge than a bold stomp, it’s time to change that.
I’ve worked with thousands of entrepreneurs who are brilliant in-person but invisible online.
I’ve seen the cost of having an outdated website, inconsistent social media, or worse-zero visibility in search engines.
The good news?
You can fix it. Let’s dig in.
1. Google Yourself
This is your wake-up call.
What comes up?
An old blog from 2014?
Your high school eisteddfod results?
Or worse, nothing?
Your Google presence is your new first impression. Own it.
Tip: Claim your Google Business Profile, update LinkedIn, and remove outdated info.
2. Update Your Website (Or Build One Already!)
Your website is your digital HQ.
If it’s slow, messy, or nonexistent, you’re losing trust and sales.
Tip: Make sure it’s mobile-friendly, fast-loading, and clearly explains who you are, who you help, and how.
3. Show Your Face
People connect with people, not logos.
Post photos, share your story, show up on video. I built half my brand by being real, raw, and visible.
Don’t hide behind a Canva graphic when your face is your most powerful brand asset.
4. Be Consistent Across Platforms - IMPROVE DIGITAL FOOTPRINT AS AN ENTREPRENEUR
Your Instagram bio says “business coach,” your LinkedIn says “corporate consultant,” and your website says… nothing.
Confused people don’t buy.
Get your messaging straight.
5. Get Serious About SEO
SEO is like your digital oxygen-it helps people find you when you’re not around to pitch yourself.
Start with:
Optimising your homepage with your service keywords
Writing keyword-rich blog content (like this)
Naming your images properly
Getting backlinks from relevant sites
6. Create Magnetic Content
Don’t just post to post.
Say something that actually matters.
Share behind-the-scenes, client wins, lessons you’ve learned (the hard way), and even a few rants if they’re helpful. When I started getting vulnerable about my failures, I got more clients, because they saw I was real.
7. Leverage Online Reviews
Nothing says “trust me” like someone else vouching for you.
Ask happy clients for Google reviews or testimonials you can showcase across your site and socials.
8. Audit Your Digital Presence Quarterly
Don’t set and forget.
Run quarterly audits to check your website links, update your bios, refresh your portfolio, and make sure your digital voice still aligns with where you’re headed.
9. Be Found in More Than One Place
If Instagram ghosts you, do you still exist?
Diversify your platforms.
Start a blog, host a podcast, pitch to media, and contribute to industry publications. Become Google-able.
10. Lead With Unapologetic Authenticity
The internet doesn’t need another boring business with beige branding.
It needs you.
Your voice.
Your story.
Your truth.
Your digital footprint should scream: “This is who I am, this is what I stand for, and this is how I can help.”
Real Talk From Braeden
There was a time when my online presence was all smoke and mirrors pretty, but hollow.
It wasn’t until I stepped into my truth, told my real story, and showed the world who I really was that my business took off. I’ve helped clients go from digital crickets to fully booked with waitlists.
Why?
Because we built a digital presence that felt real and real sells.
Final Takeaway
If you want to grow, you have to be seen.
Improve digital footprint as an entrepreneur - isn’t about vanity, it’s about visibility, credibility, and authority.
Start now.
READY TO STEP INTO THE SPOTLIGHT AND GROW YOUR BUSINESS WITH YOUR TRUTH, VOICE AND POWER?
Let’s amplify your digital presence and turn your footprint into a legacy!
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