Pitching to Customers vs Pitching to Media – Why Your Strategy Needs a Split Personality

Pitching to Customers vs Pitching to Media – Why Your Strategy Needs a Split Personality, Braeden Rhys

Pitching to customers vs pitching to media: Here’s a hard truth most businesses ignore: your pitch is not one-size-fits-all

What hooks a dream client won’t land you a feature in Forbes. And what makes a journalist say “yes” will likely make your customer say “meh.”

Why?

Because pitching to the media and pitching to your audience are two very different beasts.

Let’s break this down so your next pitch hits exactly where it’s meant to, whether it’s in someone’s wallet or in tomorrow’s headlines in this blog simply titled: Pitching to customers vs pitching to media.

Pitching to Customers: Connection, Trust, and Conversion

When you pitch to a potential client or customer, you’re not just offering a product or service you’re solving their problem. You need to spark emotion, create desire, and prove value, fast.

The Ingredients:

• Clear benefits (what’s in it for them)

• Proof you’re legit (testimonials, results, visuals)

• A juicy CTA (what’s the next step?)

• Tone: relatable, personal, conversational

• Structure: story-driven or pain-solution format

Example:

“Feeling overwhelmed by your marketing? I help creative entrepreneurs get unstuck and grow with bold, unapologetic strategy - so you can stop guessing and start scaling.”

📰 Pitching to Media: Relevance, Newsworthiness, and Angle

The media?

They don’t care about your funnel, they care about the story.

Your job is to give them a sharp, timely, relevant angle that fits their beat and adds value to their audience.

The Ingredients:

• Newsworthy hook (timely, unique, or disruptive)

• Sharp headline and concise story

• Strong quote or opinion

• Tone: professional, informative, concise

• Structure: inverted pyramid (important stuff first)

Example:

“Australian entrepreneur launches platform helping adult creators monetise ethically in a post-OnlyFans world.”

What Happens When You Confuse the Two?

Oh, I’ve seen it too many times.

I had a client once try to use their customer sales email as a press pitch.

The subject line?

“Get 20% Off Coaching This Week Only!” 

I could hear the journalist’s eye-roll from across the internet.

They got zero replies.

We reworked it into a story about emerging demand for business coaching among queer founders post-COVID, added a quote from the client, and landed an interview in a national magazine.

The difference?

We respected the audience.

Why You Need Both

Pitching to customers gets you cash flow. Pitching to media gets you visibility and trust.

Both drive growth, but they serve different functions.

• One converts.

• The other elevates.

Together?

They make you unstoppable.

Final Word from Braeden

Don’t waste time writing one pitch and hoping it works for everyone.

That’s lazy marketing and lazy never grows anything worth having.

Craft your story to fit the listener.

Whether you need help finding your voice, shaping your angle, or landing that first big press feature, let’s make it happen. I’ve helped thousands do it before you and I’d love to help you nail yours next.

Book your Free Clarity Call now and let’s get crystal clear on which pitch you should be making and to whom.

📩 Book a Clarity Call — and Let’s Get to Work

Because your voice is your power. Use it strategically!