BRAEDEN RHYS THE FEARLESS VISIONARY DEFYING LIMITS AND REDEFINING SUCCESS
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"MY STORY IS ABOUT RESILIENCE, BREAKING FREE AND CHOOSING AUTHENTICITY OVER APPROVAL OF OTHERS."
BRAEDEN RHYS
Braeden Rhys isn’t just another entrepreneur—he’s a force of nature. A multi-award-winning business growth strategist, marketing and PR powerhouse, and one of Australia’s Top 100 Entrepreneurs, Braeden is proof that success isn’t about fitting in—it’s about standing out, owning your truth, and refusing to back down. As the CEO and Founder of Axis Global Co, one of Australia’s Top 100 Growth Marketing Agencies and Top 14 PR Agencies, Braeden has helped over 5,000 businesses generate more than $100 million in revenue. But his story isn’t just about business. It’s about resilience, breaking free, and choosing authenticity over approval.
Born into a strict religious community, Braeden grew up in a world where expectations were clear—conform, suppress, obey. The pressure to be someone he wasn’t led him down a path of denial and internal struggle, desperately trying to change who he was to fit the mold. But something inside him refused to be silenced. Choosing authenticity meant walking away from everything he once knew. It meant facing judgment, rejection, and moments of doubt. But it also meant freedom—to create, to innovate, and to own his narrative without apology. That same fearlessness is what defines Braeden’s approach to business and life.
"I DON'T PLAY BY RULES, I REWRITE THEM AND CONTROL MY OWN DESTINY"
BRAEDEN RHYS
Braeden didn’t just build a company—he built a movement.
Axis Global Co is a testament to his belief that strategy beats luck, authenticity builds loyalty, and growth is never accidental—it’s intentional.
His expertise in marketing, PR, and brand positioning has made him one of Australia’s most sought-after consultants.
He doesn’t offer empty buzzwords or generic tactics—he delivers real strategies, real results, and real impact. Braeden’s clients don’t just scale—they dominate their industries.
Kara Zmatiq: The Drag Icon Who Refused to Stay in the Shadows While building his empire, Braeden unleashed another part of himself—his creative alter ego, Kara Zmatiq. As Australia’s Premier Live Singing Drag Queen, Kara has shattered expectations, stolen the spotlight, and redefined what it means to be a performer. From Australia’s Got Talent to headlining Sydney Mardi Gras and World Pride, Kara Zmatiq is living proof that self-expression is power. Braeden’s artistry as Kara has led to collaborations with brands like STAN Originals, Boost Juice Australia, and Tourism Australia, cementing his place not only as a business powerhouse but also as a trailblazer in entertainment.
"RELENTLESS GROWTH, THE NEVER-ENDING PURSUIT OF KNOWLEDGE."
BRAEDEN RHYS
For Braeden, growth isn’t an option—it’s a way of life. His qualifications span marketing, PR, media, events, journalism, and hospitality management, and now, he’s taking on law to deepen his expertise in commercial and entertainment legal frameworks. Why? Because knowledge is power, and Braeden refuses to stand still.
Braeden’s journey is raw, real, and relentless. He’s faced rejection, battled imposter syndrome, and had doors slammed in his face. But he never stopped. He never settled. And now, he’s showing others how to do the same.
Through his businesses, performances, and mentorship, Braeden is empowering the next generation of entrepreneurs, creatives, and dreamers to take risks, break rules, and own who they are without apology.
His message is clear: Success isn’t about fitting in. It’s about standing up, showing up, and refusing to be ignored. Are you ready to disrupt, grow, and SLAY?