Braeden Rhys is a multifaceted marketing and public relations professional and multi-award winning business growth strategist recognised as one of Australia's Top100 Entrepreneurs, one of the Top 40 Under 40 Australian Entrepreneurs and luminary of the media and communications industry as the CEO and Founder of  Top100 Growth Marketing Agency and Top14 Marketing and Public Relations Agency Axis Global Co Pty Ltd.  His journey to success was not a conventional one and is a story of self-discovery, resilience, and unyielding unapologetic authenticity.​​

 

Braeden Rhys is a multifaceted marketing and public relations professional, and a multi-award-winning business growth strategist, recognized as one of Australia’s Top 100 Entrepreneurs and a member of the prestigious Top 40 Under 40 Australian Entrepreneurs. As the CEO and Founder of Axis Global Co Pty Ltd, Braeden has become a luminary in the media and communications industry, driving his company to be one of the Top 100 Growth Marketing Agencies and Top 14 PR Agencies in Australia.

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His story is one of triumph over adversity, self-discovery, and unapologetic authenticity, inspiring others to pursue their true selves and create a path to success against the odds.

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From Ministry to Mastery Overcoming the odds

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A Struggle For Identity

Braeden Rhys was born in the heart of Australia, raised in a conservative, religious community where traditional values often overshadowed individuality. Raised within the ministry, Braeden was taught to follow strict societal norms, yet internally, he wrestled with his own identity, particularly his sexuality. He was torn between the expectations of his community and the truth of who he was. For years, he attempted to deny his true self, even turning to prayer in an effort to "pray the gay away."

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The Path To Self-Discovery

It wasn’t until Braeden embraced his true identity as a proud gay man that he could begin living authentically. Rejecting the limitations imposed by his upbringing, Braeden set out on a journey of self-discovery and personal growth. This decision sparked a chain reaction of empowerment that would eventually fuel his remarkable entrepreneurial success.

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A Force In Business Shaping the Future of Marketing and PR

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Building Axis Global - A Growth Powerhouse

With an insatiable drive to succeed, Braeden founded Axis Global Co, a top-tier marketing and public relations agency that would transform how businesses approach growth. Under his visionary leadership, the company has helped over 5,000 businesses across diverse industries generate more than $100 million in revenue. His innovative strategies, combined with a deep understanding of market dynamics, have made him one of the most sought-after business growth experts in Australia.

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Braeden's personal philosophy of authenticity in both life and business has set his ventures apart, creating lasting value for his clients and positioning him as a trusted authority in the marketing world.

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Kara Zmatiq A Celebrated Creative Talent

 

The Rise of Australia’s Premier Live Singing Drag Queen

While building his empire, Braeden also explored his creative passions, leading to the birth of Kara Zmatiq—Australia’s Premier Live Singing Drag Queen. Kara Zmatiq’s dynamic performances have captivated audiences across the country, from the stages of Australia’s Got Talent to headline acts at Sydney Mardi Gras, World Pride, and prestigious corporate events.

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Braeden’s work as Kara Zmatiq has led to collaborations with iconic brands such as STAN Originals, Boost Juice Australia, and Tourism Australia, further establishing his reputation as a multi-talented performer and business leader. His performances inspire, entertain, and break down barriers, proving that self-expression and success can go hand-in-hand.

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The Power Of Life-Long Learning An Unquenchable Thirst for Knowledge

 

Academic Excellence and Beyond

Braeden Rhys embodies the philosophy of lifelong learning. With a relentless pursuit of knowledge, he holds several postgraduate degrees in marketing, advertising, and public relations, as well as undergraduate qualifications in events, media, journalism, hospitality management, and more. His diverse educational background has fueled his expertise and adaptability in the ever-changing landscape of business.

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Taking On Law

Not content with past achievements, Braeden recently embarked on yet another academic journey—studying law. This bold move reflects his determination to deepen his understanding of legal frameworks, enhancing his capabilities as an entrepreneur and enabling him to navigate the complexities of the modern business environment with greater insight.

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Embracing Authenticity A Life Lived With Purpose

 

Overcoming Adversity and Staying True to Himself

Braeden Rhys’s life has been marked by challenges—both personal and professional—but he has consistently approached these obstacles with resilience and grace. By embracing his true identity and living authentically, he has not only found success but has also become a beacon of hope for others who may be struggling to do the same.

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The Importance Of Support

At the heart of Braeden’s journey is the unwavering support of his family, friends, and life partner. This network of love and encouragement has been instrumental in his success, allowing him to take bold risks and pursue his dreams with confidence. With the backing of those who believe in him, Braeden has been able to achieve greatness without compromising his authenticity.

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An Inspirational Entrepreneur Empowering Others

 

Braeden’s Story of Success and Empowerment

Braeden Rhys’s journey from a conflicted youth in a religious community to one of Australia’s most respected entrepreneurs is a powerful testament to the importance of authenticity, resilience, and continuous learning. His ability to merge personal and professional passions has allowed him to create a life of purpose and fulfilment, leaving an indelible mark on Australia’s business landscape.

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Motivating the Next Generation

Through his work, Braeden inspires others to embrace their true selves, pursue their passions, and overcome adversity. His story serves as a motivational example for anyone seeking to carve out their own path to success, proving that when you are true to yourself, there are no limits to what you can achieve.

 

Braeden Rhys continues to shape industries, challenge norms, and encourage others to live authentically—all while building a legacy of resilience, empowerment, and success.