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HELPING YOU STAND OUT UNAPOLOGETICALLY AND NEVER BLEND IN
Braeden Rhys is a multi-award-winning business coach, growth consultant, and international marketing and business risk strategist. For over a decade, he has helped retailers, hospitality leaders, high-risk businesses (adult industry), entertainers, educators, and training providers unlock scalable growth, minimise risk, and dominate their industries.
Hello!
For over a decade, I have worked with retailers, hospitality leaders, entertainers, educators and high-risk (adult industry) businesses to help them do more than just survive in their respective industries. I help them scale, grow, and thrive with unapologetic authenticity, proven business systems and bold strategies that deliver results.
Whether you are running a boutique hotel, a retail brand, an adult entertainment company, a training academy, or a live events business - my mission is simple:
To help you build a profitable, scalable business that reflects your unique story and strengths.
Now, I didn’t get here by following the rules.
I have built multiple award-winning companies across marketing, entertainment, events, community and education. I have helped over 5,000 businesses worldwide increase profits, attract customers and protect themselves from risk. I have personally generated over $100M in business growth for clients through marketing, strategy and systems. I have been recognised as one of Australia's Top 100 Entrepreneurs (BusinessNews), Top 40 Under 40 Australian International Entrepreneurs, and my company has won countless awards working with Uber, AfterPay, Tourism Australia, Accor and more.
But, behind the achievements was a journey of resilience.
I walked away from community expectations.
I challenged society and chose authenticity over approval.
I rebuilt myself after rejection.
These lessons taught me the most powerful truth:
Your business grows when YOU stop playing small.
I am guilty of going from Approval-Seeker to Unstoppable Force.
Like many entrepreneurs, I once felt the need to "Fit In", to be that person who said "How High" when recruiters, partners, and friends asked me to jump. But the truth is, I was never meant to blend in and I was meant to jump on my terms, not someone elses.
I flipped the script on fear, doubt and hesitation.
I turned my experiences as an entertainer and creative into a platform for leadership and business growth on an international scale.
I built a consultancy that champions diversity, inclusion and the power of unapologetic authenticity as a game-changing growth strategy in life and business.
Today, I help my clients do the same whether they are a hospitality operator competing with giants, an adult industry business navigating legal restrictions, an entertainer scailing their creative brand or an education leader building programs that change lives.
Yes, I did the Terrifying, Liberating, Soul-Shaking Thing.
Walking away from comfort zones isn’t easy. I did it when I left behind a community that did not support my authenticity, expectations that tried to define (and suppress) who I should be, approval that kept me small, and even employers and industry colleagues who said I had to drop everything to revolve my life and my story around them (and only them).
And that is why I understand entrepreneurs and leaders who feel "stuck".
I know what it is like to want more, but fear the cost of change.
That is exactly why I built my consulting practice - so that others who are marching to the beat of their own drum, do not have to figure things out on their own.
Sure, there is more to my story...
I perform live as a live-singing drag queen (Kara Zmatiq) as seen on national stages, national television shows including Australia's Got Talent and even on radio. I have produced cabaret, entertainment and cultural events drawing in thousands with my company Soiree Cabaret Productions. I founded a global industry leading company in marketing Axis Global and the #1 adult industry strategy agency Sweet Release. I have also sought to support regional LGBTQI+ communities in New South Wales combat systemic hate crimes and gendered violence with a community organisation called The Real HomoSexuals Of The Southern Highlands.
And, alongside all of these ventures, I have pursued specialised studies in Law (LLB), Strategy, Business Risk, and Creative Arts to support my career and my clients in compliance and governance.
Here’s How We Grow Together.
My clients have turned fear into fuel: Retailers scaling to multi-million revenue, Hospitality venues creating repeatable systems that free them from burnout, Adult Retailers and Entertainment brands growing under strict regulations, Educators building programs that deliver real-world transformation.
The secret?
WE BUILD STRATEGY AROUND WHO YOU ARE NOT WHO YOU ARE TOLD TO BE.
If you are still reading, we must be on the same page.
I will leave you one more anecdotal note, my belief is that I do not believe in one-size-fits-all coaching. I believe in strategy, systems and authenticity.
Because when you combine strategy, systems and authenticity, your business does more than just grow - it becomes UNSTOPPABLE.
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